Definitely a top-tier fall/winter contender.
Velvety Merlot Volume Layers
This one’s rich. The deep moving locks of velvet merlot with slight undertone of plum is worn in cascading and voluminous layers which are in motion as liquid. It is posh, erotic, and it does not scream, it purrs. It is among the most weary deeper color in Fall hair color among women age 40 and above particularly on brown, Asian and Mexican skin. It keeps the skin warm and it flattered but never too goth nor to bright, somewhere in the middle of 2024 trends and ideas 2025 playlist.

A color this rich can dull fast without protection. To find all the shine between appointments, I adore the IGK Color Depositing Conditioner in Burgundy. And never forget the shine mist Oribe Apres Beach Wave & Shine Spray will provide that fuss free shiney edge.
This color reminds me of one of the gallery openings I visited in October some woman entered that room with this shade, and every head turned around. It’s poetic and passionate without being theatrical.
Team it with cuddly knits or smart tailoring -it works well either.
Hazelnut Melt with Soft Curtain Bangs
It is an at-home conception of balayage sweater weather: warm hazelnut, cocoa, and ash in a light shoulder-length in a modestly blow-dried style; finished with airy clinging curtains. It is simple, up-to-date and it looks so flattering on Asian or Indian skin, and especially the dark skin. The latter has action, smoothness, as well as slight sharpness of the bangs. And when weighing down to transitional season cut reduction, this one is right near the top of my list in 2025.

The subtle highlights here don’t need much—just tone support. I suggest dpHUE Color Fresh Oil Therapy to make the strands shiny and moist. And once-a-week round brush blowout provides those bangs with a lift that frames their face.
It is providing I write in the morning compared to I handle operations at job. And this is indeed one of those styles of women who wish to look modern and not that high-maintenance.
It also layers beautifully with your wardrobe. Think turtlenecks, plaid blazers, oversized scarves—yes please.
Soft Platinum with Creamy Dimension
The queen of cool tones is here. This is a creamy platinum that does not lack flatness because lowlights are used in weaves underneath. The result? Bright, dimensional blonde that still feels natural. The style is layered, voluminous, and feather-light. It is one of the most beautiful Fall hair color women over 40 since everyone wants to have a total blonde moment and this is easier in a cool season. It looks amazing with pale skin and cool-toned makeup i.e. winter coloring on its head.

Bleach blondes need serious TLC. I would advise Olaplax No.3 Hair Perfector weekly and K18 Leave-In Molecular Repair Mask every time after the shower. And apply an anti-yellowing mask on purple, such as Amika Bust Your Brass once a week to combat the yellow.
This hair gives quiet luxury. I once had a form of this in early November last year and that sense of walking through life, in soft-focus came to me. It is easy, but classy and yet low-key looking when done in clean lines and monochrome outfits.
It is like one of those out of the box ideas that does not only change your hair but it changes the energy you bring to a room.
Sunset Ombre for Maximum Autumn Drama
It is a sunset in real life when deep burgundy flows into scorching pumpkin orange in a flowing ombre, but with plenty of action and flames. The waves assist in making the transition a smooth transition, and they make it all the softer as it would be otherwise harsh. It is the most daring, but wearable idea of 2025 hair color for women over 40 hair color, wearing liked seasonable themes not too novelty. and it is so sensual on a deep complexion, Hispanic and Indian tones where the intensity can radiate without conflicting.

Color this bold needs balance. I always recommend my readers, apply a mask enriched with pigments, such as Moroccanoil Color Depositing Mask in Copper or Bordeaux, depending on the area that requires updating. You will also desire to use cool water and not to use sulfates.
One year on a road trip around Vermont I appeared in a form of this tone and every gas station, cafe, and viewpoint became a photography location. It just popped against fall layers and moody skies.
You don’t just wear this shade. You arrive in it.
Cool-Toned Cocoa Steel Waves
This is what I call “glam meets grayscale.” An unbeatably tanned cocoa-silver hue that is intuitively cool and contemporary at once. The waves are very long and unrestricted, which keeps it very young and supple, not to mention cooler color underneath makes it pop out on flannel, denim, and leather. It is a perfect Winter 2025 update of those who have just become brunette to gray or prefer a unique but not a glamorous look. Smart on older women of 50+ and particularly Asian/ Indian skin-tones.

Due to the tone being in-between warm and cool, to overcome the effects of brassiness and dry to maintain a brassy and overdried hair, I would suggest to use Redken Graydiant Shampoo and alternative use with neutral conditioner such as Ouai Fine Hair Conditioner. As an anti-frizz softener, I am infatuated with Virtue Healing Oil, it is super light and locks in moisture like nothing I have ever used.
This hair makes you feel a little cooler. such as, no I have not been trying too hard, I have just always looked this way. It also looks great in diffused outdoor lighting as well as with every winter ensemble.
It’s the neutral-but-never-boring color of the moment.
Apricot Cream for Bold Minimalists
So a piece of pleasant news: a light-coloured apricot register, which is bright without being strident. It is a light orange-pink mash-up that sits on wavy long locks like a painting in watercolor. It is new, unexpected and almost spa-y in softness. Makes a great Fall /winter transitions, when skin becomes dull-){\ companions bring the light and the color back to the picture. It is terrific in the 50+, Indian, and Hispanic skins who desire to be warmer without being brass.

To keep the tone peachy—not patchy—I always recommend Overtone’s Vibrant Orange Conditioner (even for light pastels—it works gently). Heat protectants are crucial. Every blowout or curl that I do, I always use Bumble and bumble Hairdresser Invisible Oil before I blow it out or curl it.
The reason I noticed this color was because I saw it on a woman in Sedona in the fall and she actually looked like she was glowing. It is young at heart and grown up in its silhouette, particularly with low key glasses and monochrome basics.
